For DLO, or Digital Lifestyle Outfitters, we kept the brand fresh from season to season – essential in a constantly changing space of mobile device accessories – including the look and feel of the packaging, product naming, product photography, web presence, and the voice of the copy. We were then thrilled to give the brand a complete facelift in 2010, including packaging, a new website and a fun, staff-fueled blog. Staying relevant in the mobile space is a challenge we not only understand, but are adept at handling.